In the early days of the web, it was common to see a disclaimer at the bottom of a web site advising that the page was optimized for a particular browser.
"This page best viewed in Internet Explorer 5.0 at 600 x 800 resolution."
In those days, designers saw the challenges of cross-browser compatibility as not worth the substantial investment in time and frustration. Over time, it became obvious that web site visitors were not going to download new software just to visit a web site, so designers began to test their work on both Microsoft's Internet Explorer and Firefox.
The bar has risen again as new technologies have appeared on the scene, while old ones never seem to dissappear completely. Designers must now fine tune pages to display properly on many different web browsers and operating systems, from the most cutting edge wireless devices to the oldest hand-me down computers still in use.
With the growing acceptance of Flash, the divide has grown even larger. While more than three-quarters of web visitors have the Flash plugin, designs that rely on Flash for navigational elements or the presentation of important information, are automatically excluding mobile visitors, search engine spiders and the blind, who use screen readers to convert text to audio. Additionally, Flash-reliant web pages have traditionally been impossible to bookmark or print in any useful way.
Today, the goal is ubiquitous content delivery. To address the many competing needs for content formatting, we've focused on improving our technology, our designs, and our service process. Behind the scenes, our websites are powered by a content management system that lets us fine tune pages for each format. While our web pages may use many advanced features such as Javascript and Flash, we build alternate versions of those pages for optimal browsing on mobile devices.
Our designs also lead the way in providing greater accessibility. We style our pages to display properly on a wide range of browsers, to print and bookmark properly, and to provide the maximum accesibility for search engine indexing. Each page transforms to fit the needs of the visitor.